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Victoria’s Secret Punk’d: Young customers play prank on lingerie giant.

2012 December 5

From upsettingrapeculture - Yesterday, young facebook users hi-jacked the social media outlets of Victoria’s Secret to promote something very different from panties and push-up bras. Withinten hours, over 50,000 people visited PinkLovesConsent.com, where they saw Victoria’s Secret’s image “promoting consent to fight rape.”

The satirical website was launched at noon on Monday, December 3. According to the site, “PINK loves CONSENT is our newest collection of flirty, sexy and powerful statements that remind people to practice CONSENT. CONSENT is a verbal agreement about how and when people are comfortable having sex.”

Through Victoria’s Secret’s social media, the concept of consent was cropping up in some unexpected places. The Victoria’s Secret facebook pages were flooded with “I heart consent” posts, excited campus reps were retweeting pinklovesconsent.com, and the “pink hearts” at pinknation.com were declaring their love for “open sex talk.” One employee tweeted, “I am so happy to currently have a job for a company that stands for something so beautiful!! @LoveConsent#victoriassecret #loveconsent”  Highschool students were tweeting “I’m loving the new @LoveConsent! Victoria’s secret goes feminist!” At the outset, 100 young facebook users were in one the prank. It just went viral from there.

How did customers respond to the prank? Victoria’s Secret fighting rape? Some people were skeptical, some people were confused, and most people LOVED it.

The pr@pinklovesconsent.com inbox was flooded with fan mail from over-joyed customers.

“Hey, I just wanted to say that I am really incredibly happy about PINK’s consent line. It’s really encouraging to see mainstream clothing that promotes women’s safety and choice while still being fashionable and letting her feel good about her body. I wasn’t a Victoria’s Secret customer before, but I sure as hell am now

“Dear Anyone who made this happen at VS,
Thank you! Thank you! Thank you! As a college student, and as someone who is constantly trying to create awareness of consent and body image awareness, I love this. As someone who is a survivor of assault, I love this. I love this times a million. I am floored, and a proud customer. I will flaunt these the minute I am able to buy them.”

Why should Victoria’s Secret (or anyone) promote consent? To end rape. By the time American women graduate from college 1 in 4 will have been raped. Every 21 hours, a rape occurs on an American college campus. Women are twice as likely to be raped in their lifetime than to develop breast cancer.   More…

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