By Matthew DeBord/Posted at;businessinsider.com –
I recently took a short vacation to Bologna, Italy and while I was there I spent some time at the Ducati factory and museum.
Ducati is a very old motorcycle brand, founded in 1926 and headquartered in Bologna for its entire history.
In recent years, the company has gained renown for its so-called “naked” bikes, mainly the Ducati Monster, which was rolled out in 1993 and has achieved widespread popularity (it has an open trellis frame that exposes its unique desmodromic v-twin engine).
Ducati is also well-known for its aggressive superbikes, such as the Panigale — often called the “Ferrari” of motorcycles.
But it’s biggest hit of late is a reboot of a motorcycle that it first built back in the early 1960s and discontinued in the early 1970s. It was called the “Scrambler,” and Ducati resumed making it, with a completely different level of technology and much more horsepower, in 2015.
I was a big fan of the Monster, but the Scrambler is really just about my favorite bike on the road right now. For Ducati, it gives the brand a bike to put against some of the revived “cafe racers” that have been produced by the likes of Triumph and even Harley-Davidson, which is famous for its hulking cruisers.
Triumph’s bikes are pure hipster, but the Scrambler nods at a subset of hipsterdom: riders who want to tackle the road and the trail. In this sense, they probably would have appealed to somebody like Steve McQueen, a motorsport nut who actually sampled a whole bunch of dirt bikes for Popular Mechanics in 1966.
The original Ducati Scrambler wasn’t on his docket, but it should have been….
Continued via… Source: Ducati Scrambler hippies and hipsters – Business Insider