By Harry Heart/Posted at;medium.com –
increasing portion of the Western population is actively rejecting materialism, and has done so throughout modern history, but in 2017, it’s more evident than ever. In this century, the rejection of materialism has more importantly become socially acceptable. This new breed of mindful consumer is still a minority, but one that is both vocal and growing.
We are no longer hippies for protecting the planet, and this is mostly because we are no longer merely taking precautions, but are actually attempting to undo damage. We now understand the toll that consumerist society takes, and so we do our best to minimise consumption in our daily lives without radical lifestyle changes, and most importantly, without mounting the moral high-horse. The motive to care for our planet is self-explanatory and apparent in both media and common conversation, but within each mindful consumer there is a new dilemma, as personal as it is widespread.
The dilemma is this: if we erase consumerism from our lives, what do we replace it with, and whatever it is, how do we get it if we can’t buy it?
This may seem obvious, but in 2017, it’s safe to say that nobody believes major brands have the consumer’s interest at heart. We are resistant to advertisements. Drink Coke is responded to with “No I won’t f**king drink Coke because that’s what you want me to do and I’m not falling for that, mister”, yet the product is still sold in great numbers. Those that buy the drink have something tangible to enjoy, but what are those that choose notto buy the drink rewarded with? Well, they managed to stand by a moral position, they saved a little bit of money too, but those are things that they maintained. In truth, they get nothing. So where’s the reward in minimising materialism?
If we are told that money and materials leave a great void inside of us (and we most certainly are told this), then could having nothing possibly widen the void rather than closing it? In effect, we have created space within ourselves for something greater than materials, but what is that something?And when does it show up? We isolate ourselves by going against the grain of Western capitalism, and somehow we initially feel worse than our old selves. Just like anyone trying to kick an addiction, the transition is not pretty. There is currently a wave of young, confused First-Worlders that are in this very rehabilitative process right now….
Continued via… Source: Inner Peace: the new commodity – Harry Heart – Medium